It is reported that Amazon is preparing to launch its own NFT marketplace called "Amazon NFT Marketplace" next month, and it already has 15 NFT collections ready for release. The tech giant plans to offer this service to US customers first and gradually expand to other countries. The NFT collections will be available on Amazon's website under the "Amazon Digital Marketplace" tab and can only be purchased through an Amazon account using a credit card. This platform will allow people without crypto wallets to buy NFTs easily. It is said that Amazon has been planning this service since last year, but the launch was delayed due to the collapse of FTX.
In January, Amazon Web Services partnered with Ava Labs to promote blockchain technology, and the launch of an NFT marketplace indicates Amazon's entry into the Web3 ecosystem alongside giants like Meta and Google. Amazon Web Services has also collaborated with Chainlink (LINK) and VeChainThor to offer blockchain-based services. Furthermore, recent reports suggest that Amazon intends to introduce crypto games to its customers, rewarding them with free NFTs as part of its Amazon NFT plan for the next quarter.